Objective
- To host a phenomenal launch event for the most awaited product of the year by Samsung, India- Galaxy Tab S3
Strategy
- To create a theme which captured the whole product’s expression “Work Play My Way”.
- We thematically justified the expression using visual strategy and design language which was vibrant yet classy.
Face-off
- Piloting over 150 leading media journalist and social media bloggers throughout the unveiling of the product.
- As a technologically advanced device was to be unveiled, we created a stage representing the notion of product. A stage, well advanced enough to present the device by the director and yet simple for a digital artist.
- The audience had to constantly look at the big screens, the optimum contrast and brightness of the screens were needed. We tested the screen light controls, room ambient lightings and audio quality to provide an apt condition for the launch.
Gallery
