Brief
- To build awareness and acquire maximum customers for Samsung Galaxy S9 launch by delivering demo sessions of the product.
Creative Strategy
- To raise awareness & promote the product via delivering a demo session and giving a brief about the product feature to the customers.
- To pitch the target customers with the budget of Galaxy S9 price.
- We sent our 2 representatives in each location to upsell and give a demo session to the showroom visitors.
- On every purchase, the buyer was receiving a free Photo frame from our side as a thank you reward.
- An Instant printer was placed in every retail shop to print on spot picture of every buyer purchase click.
- For promotions, 1 look walker with an S9 Placards for capturing maximum eyeballs with salesgirl for a product demonstration.
Result
- Location Covered: 5 different locations, 55 retails (Punjab, Chandigarh, J&K, Haryana & HP)
- With the activity, we increased the number of footfalls and improved the lead of the footfalls for the product demo sessions.
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