Objective
- To increase the awareness about the brand and product in the mindset of the fresh and existing customers in Faridabad( RPS Savana & Omaxe heights) via giving away free samples of the product for reviewal purpose of the target group.
Strategy
- To reach out to the customers at the prominent locations available and to let them try samples of the product.
- To run a contest of breaking a treadmill run amongst the sample participants so that the activity engages the crowd.
- Through contest form, acquiring customer information and encouraging them to get their subscription of purely life.
- To target the big residential societies & apartments so that we reach out to the maximum residents possible on weekends.
Result
- More than 200 footfalls and 100+ participants which raise customer engagement with the brand.
- Acquired more than 60 customers from 5-day event.
- Initiated the conversation about the brand and its usefulness amongst the target group.
