Objective
- To conduct the college activation of Philips Grooming range product.
Strategy
- We targeted the market of Philips via offline and online mode.
- We installed two separate stalls for grooming of boys and girls.
- For male grooming, we had experts in trimming and for women, the stylist was doing the hair straightening and curling.
- We chose 200 from the crowd of 5000 students for styling and who later they posed with a placard of Instagram frame with trending hashtags of #Stylewithcare and #loveittrimit tagging Philips India on Instagram.
- We hosted an on the spot talent hunt competition for audience.
Face-off
- The weather conditions were a dipsy doodle. At an instant, it was bright and sunny and started raining cats and dogs within the blink of an eye. Installation and dissembling of the standouts and other equipment kept everyone at their toes. The crowd comprised young college going energetic students. Managing and controlling the crowd was an arduous job.
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